Ruby Stewart, Daughter of ageing rocker Rod, is to front Asda’s ‘George’ Lingerie Line – a range created by designer Michelle Mone. She’s already had a photo-shoot, so come back to see the results as soon as we get hold of them. It is said that there will be in store advertising, followed by a TV campaign later on in the year. The range is based on the concept of “pretty but traditional”.

“Being asked to be the face and body of one of the UK’s designer lingerie brands is amazing!” Ruby said, of her new position.
“Michelle for George lingerie at Asda is gorgeous and fits perfectly, ” she added.

Her father is said to be ‘unimpressed’.